Longchamp: Longchamp F/W 24

Oct 2024

The Longchamp Fall/Winter 2024 fashion campaign presents a refined take on urban leisure, captured through a series of editorial and commercial portraits. Photographed by Anthony Seklaoui, the collection features model Ana Beatriz Cortes staged against the classic Haussmannian architecture of Parisian streets. The imagery leans into a clean, modern aesthetic that highlights both the apparel and the season’s leather accessories, including structured crossbody bags and mini bags with graphic straps. Styling by Géraldine Saglio centers on cohesive silhouettes, pairing earthy tones like olive green and cream with vibrant accents. The photography utilizes natural light and analogue film techniques to create a warm, polished quality. Grooming by hair stylist Olivier Schawalder and makeup artist Petros Petrohilos maintains a balanced, understated focus that complements the collection's overall look.

Vertical, Warm, Clean

Natural light

Street

Advertising Campaign