Longchamp: FW25
Brand
Date
Mar 2026
Description
Longchamp’s FW25 campaign channels a rugged, outdoor aesthetic, framing the brand's latest accessories against an expansive coastal backdrop. The production leans into a desaturated palette to highlight the textural contrast between the collection’s vibrant red outerwear and the moss-covered, rocky terrain. Utilizing live-action technique and natural light, the campaign balances wide landscape shots with intimate, tracking-focused visuals. The composition emphasizes fluid movement and tactile interaction with the product, captured within an overcast, atmospheric environment.
Style
Horizontal, Commercial, Desaturated, Warm
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Pure White
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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