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Longchamp: Les vestiaires - HIVER 2024

Date

Sep 2024

Description

Longchamp presents Les vestiaires – Hiver 2024, a luxury fashion campaign captured by photographer Christina Fragkou. The imagery leans into an editorial aesthetic, utilizing a locker room setting to frame the collection against warm, light-colored wooden textures. The series features styling by Giambattista Valli and Sophie Delafontaine, highlighting a tactile approach to layers, faux-fur outerwear, and structured leather accessories. With clean lighting and natural compositions, the campaign emphasizes the contrast between plush fabrics and the architectural lines of the wooden environment, focusing on the seasonal silhouettes of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Jet Black
Context

Advertising Campaign

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