Longchamp

Sep 2024

Longchamp presents Les vestiaires for the Hiver 2024 season, a fashion campaign that grounds the collection in a utilitarian locker room setting. Captured by photographer Christina Fragkou, the imagery focuses on the tactile interplay between the brand's structured accessories and the soft, voluminous silhouettes of the apparel. The series features models including Marie Loridan, styled by Giambattista Valli and Sophie Delafontaine. Utilizing clean, natural light, the campaign highlights a neutral color palette accented by bold, seasonal pops of color and high-contrast textures. These vertical editorial frames emphasize the interplay between the organic wood surfaces of the setting and the tailored, layered construction of the outerwear.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign