Lemaire
Lemaire's minimalist lookbooks, campaigns and editorial portraits across designer fashion
Featured Lemaire projects
This week's top Lemaire projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Lemaire · Lemaire F/W 26 Lookbook
The Lemaire Fall/Winter 2026 lookbook is an exercise in restrained sophistication, capturing the quintessence of the brand’s minimalist ethos through a lens of architectural precision. Shot by photographer Phil Engelhardt, this campaign masterfully balances the interplay of texture and form, utilizing natural light to accentuate the tactile qualities of the collection, from glossy, iridescent fabrics to the deep, resonant pile of velvet. Art directed by Bella Bruton, the visual narrative eschews flash in favor of an understated, contemplative atmosphere, placing models like Moritz Thoma, Naoki Sumiya, and Venus within carefully curated, neutral-toned interior spaces that echo the structural integrity of the garments. With fashion styling by Benoit Bethume, the project emphasizes tailored silhouettes and subtle, layered motifs—such as the deliberate use of muted taupes, dark leathers, and deep olives—that feel both timeless and contemporary. The inclusion of Hair Stylist Franziska Presche and Makeup Artist Carole Colombani ensures a grounded, authentic aesthetic that highlights natural features, perfectly aligning with the editorial minimalism that defines the lookbook. By focusing on the interplay between light, shadow, and materiality, the imagery transforms high-fashion utility into a series of intimate, quiet portraits. Every frame, whether a sweeping full-length shot or a tight detail study of metallic accessories, channels a deliberate, architectural energy that reinforces the brand's position at the forefront of modern luxury design.
Project Lemaire · Lemaire FW 25
Lemaire presents its FW 25 collection through a series of editorial portraits that emphasize architectural composition and clean lines. Photographed by Luca Khouri, the imagery centers on structured garments, including belted coats and leather jackets, set against stone-tiled walls and high vertical windows. Fashion editor and stylist Benoit Bethume leans into a palette of earthy tones, utilizing natural light to define the silhouette of the models. The project includes hair styling by Pawel Solis and makeup by Asami Kawai, rounding out an understated visual approach.
Project Lemaire · Lemaire F/W 25 Lookbook
Lemaire's F/W 25 lookbook highlights the collection's tailoring and accessories through a series of editorial images captured by photographer Stanislas Motz Neidhart. The project leans into a clean aesthetic, utilizing natural light to ground the pieces within a residential bedroom setting. Fashion styling is led by Benoit Bethume, with set design by Jeanne Briand and casting by Chouaib Arif. The team is completed by hair stylist Pawel Solis and makeup artist Asami Kawai, presenting the garments as worn by Hsin-Yu Liu.
Project Lemaire · Lemaire Lookbook S/S 25
The Lemaire S/S 25 lookbook presents a study in contemporary tailoring and tactile minimalism. Through a series of carefully composed portraits, the collection explores relaxed silhouettes and layered drapery set against architectural backdrops, ranging from domestic interiors to clean urban stone surfaces. The visual narrative leans into a refined, editorial aesthetic defined by directional natural light and a restrained color palette. Photographer Stanislas Motz Neidhart captures the collection’s focus on form, with fashion styling by Benoit Bethume highlighting the movement and texture of the garments. The production features set design by Jeanne Briand and casting by Chouaib Arif, with hair by Pawel Solis and makeup by Asami Matsuda, showcasing models Aleksandr Gordeev, Alfredo Ramirez, Marina Perez, and Naomi Apajok.
Project Lemaire · Lemaire Lookbook SS25
The Lemaire SS25 lookbook presents a restrained exploration of contemporary designer fashion, emphasizing structural silhouettes and layered textures. Captured by photographer Stanislas Motz Neidhart, the series utilizes clean, minimalist framing and natural light to highlight the fluid drapery and refined tailoring inherent in the collection. The editorial series features fashion styling by Benoit Bethume, who leans into an earthy, desaturated palette across diverse architectural settings. The production incorporates cohesive hair styling by Pawel Solis and makeup by Asami Matsuda, while set design by Jeanne Briand and casting direction by Chouaib Arif ground the work in a cohesive, tonal aesthetic that balances indoor intimacy with outdoor daylight.
Project Lemaire · Spring 2026
Lemaire presents its Spring 2026 fashion campaign, featuring a series of portraits that highlight the collection’s focus on refined tailoring and structured leather accessories. The visuals lean into a moody, clean aesthetic, defined by directional lighting and minimalist composition. Photographed by Luca Khouri, the campaign features models Gaia Orgeas and Ana Plisnic. The imagery was brought together through the styling of Benoit Bethume, with hair by Yumiko Hikage and makeup by Carole Colombani. The project carries a strong chiaroscuro influence, emphasizing textures within a contemporary interior setting.
Project Lemaire · Lemaire Coats
Lemaire presents a fashion editorial series capturing the brand’s latest coat collection. Photographed by Angela Hill, the imagery focuses on the architectural silhouettes of structured overcoats, wool layers, and plush shearling outerwear pieces. The project highlights minimalist tailoring through a documentary-style lens. Styling by Makram Bitar emphasizes muted, earthy color palettes, pairing heavy fabrics with clean shirts and subtle accessories. Featuring casting direction by Piotr Chamier, the visuals rely on overcast natural light, grainy analogue film textures, and quiet urban environments to frame the garments against classic European architecture.
Project Lemaire · Portraits D'Amis
Lemaire presents Portraits D'Amis, a series of studio portraits that capture a collection of subjects in an editorial context. Shot by photographer Jody Rogac, the project emphasizes the interplay between tailored silhouettes and minimalist composition. The series features styling by Makram Bitar, with hair by Yuji Okuda and makeup by Asami Kawai. By utilizing clean studio backgrounds and soft, natural light, the imagery focuses on fabric textures and the structural details of the garments. The project highlights a calm, understated aesthetic, leaning into a minimalist and editorial style that maintains a focus on the subjects and their apparel.
Project Lemaire · LEMAIRE Spring-Summer 2025
The Lemaire Spring-Summer 2025 campaign explores the intersection of architectural form and everyday movement, grounding the collection in a stark, minimalist environment. Captured by photographer Pegah Farahmand, the fashion project utilizes low-angle vertical framing against white stairwells and seamless backgrounds to emphasize the elongated silhouettes and relaxed tailoring synonymous with the label. The series features model Laura Ponte, with casting led by Henry Thomas. Each portrait relies on natural light and soft, diffused illumination to draw focus to the layered textures of denim, leather, and cotton. The visual narrative remains consistently editorial, stripping away environmental clutter to highlight the clean, understated design language of the garments.
Project Lemaire · LOOKBOOK S/S 25
Lemaire’s S/S 25 lookbook presents a collection of portraits that lean into a clean, minimal aesthetic. The series utilizes soft, natural light and a neutral palette to frame the brand's latest silhouettes, balancing sharp, structured tailoring with relaxed, utilitarian layering. Photographed by Stanislas Motz Neidhart, the project features fashion direction by Benoit Bethume. The editorial series uses consistent, understated set design by Jeanne Briand to highlight the textures of the collection, while casting by Chouaib Arif and hair styling by Pawel Solis refine the contemplative, lifestyle-focused compositions.
Project Lemaire · Lemaire Spring-Summer 25
Lemaire presents its Spring-Summer 25 collection through a series of portrait-led imagery captured by photographer Pegah Farahmand. The campaign leans into a neutral color palette, focusing on the relaxed silhouettes and understated textures central to the brand's aesthetic. Featuring model Bilal Bourhattas, the editorial utilizes soft, natural light and a clean studio backdrop to highlight the layered garment construction and contemporary tailoring. The series maintains a minimalist approach, emphasizing the interplay of fabric and form.
Project Lemaire · Lemaire SS25 Backstage
Lemaire’s SS25 backstage series offers a focused look at the collection through a collection of editorial portraits captured by photographer Pegah Farahmand. The work leans into a minimalist aesthetic, setting models against clean, architectural backdrops to emphasize the tactile quality of the garments. Fashion editor Benoit Bethume leads the styling, opting for relaxed silhouettes, layered textures, and tonal palettes. With casting by Henry Thomas, the project utilizes natural light to highlight the specific drape and structure of the SS25 pieces, maintaining a consistent, refined visual language throughout.
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