Lemaire
Lemaire's minimalist lookbooks, campaigns and editorial portraits across designer fashion
Featured Lemaire projects
This week's top Lemaire projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Lemaire · Lemaire F/W 26 Lookbook
The Lemaire Fall/Winter 2026 lookbook is an exercise in restrained sophistication, capturing the quintessence of the brand’s minimalist ethos through a lens of architectural precision. Shot by photographer Phil Engelhardt, this campaign masterfully balances the interplay of texture and form, utilizing natural light to accentuate the tactile qualities of the collection, from glossy, iridescent fabrics to the deep, resonant pile of velvet. Art directed by Bella Bruton, the visual narrative eschews flash in favor of an understated, contemplative atmosphere, placing models like Moritz Thoma, Naoki Sumiya, and Venus within carefully curated, neutral-toned interior spaces that echo the structural integrity of the garments. With fashion styling by Benoit Bethume, the project emphasizes tailored silhouettes and subtle, layered motifs—such as the deliberate use of muted taupes, dark leathers, and deep olives—that feel both timeless and contemporary. The inclusion of Hair Stylist Franziska Presche and Makeup Artist Carole Colombani ensures a grounded, authentic aesthetic that highlights natural features, perfectly aligning with the editorial minimalism that defines the lookbook. By focusing on the interplay between light, shadow, and materiality, the imagery transforms high-fashion utility into a series of intimate, quiet portraits. Every frame, whether a sweeping full-length shot or a tight detail study of metallic accessories, channels a deliberate, architectural energy that reinforces the brand's position at the forefront of modern luxury design.
Project Lemaire · Lemaire FW 25
Lemaire presents its FW 25 collection through a series of editorial portraits that emphasize architectural composition and clean lines. Photographed by Luca Khouri, the imagery centers on structured garments, including belted coats and leather jackets, set against stone-tiled walls and high vertical windows. Fashion editor and stylist Benoit Bethume leans into a palette of earthy tones, utilizing natural light to define the silhouette of the models. The project includes hair styling by Pawel Solis and makeup by Asami Kawai, rounding out an understated visual approach.
Project Lemaire · Lemaire F/W 25 Lookbook
Lemaire's F/W 25 lookbook highlights the collection's tailoring and accessories through a series of editorial images captured by photographer Stanislas Motz Neidhart. The project leans into a clean aesthetic, utilizing natural light to ground the pieces within a residential bedroom setting. Fashion styling is led by Benoit Bethume, with set design by Jeanne Briand and casting by Chouaib Arif. The team is completed by hair stylist Pawel Solis and makeup artist Asami Kawai, presenting the garments as worn by Hsin-Yu Liu.
Project Lemaire · Lemaire Lookbook S/S 25
The Lemaire S/S 25 lookbook presents a study in contemporary tailoring and tactile minimalism. Through a series of carefully composed portraits, the collection explores relaxed silhouettes and layered drapery set against architectural backdrops, ranging from domestic interiors to clean urban stone surfaces. The visual narrative leans into a refined, editorial aesthetic defined by directional natural light and a restrained color palette. Photographer Stanislas Motz Neidhart captures the collection’s focus on form, with fashion styling by Benoit Bethume highlighting the movement and texture of the garments. The production features set design by Jeanne Briand and casting by Chouaib Arif, with hair by Pawel Solis and makeup by Asami Matsuda, showcasing models Aleksandr Gordeev, Alfredo Ramirez, Marina Perez, and Naomi Apajok.
Project Lemaire · Lemaire Lookbook SS25
The Lemaire SS25 lookbook presents a restrained exploration of contemporary designer fashion, emphasizing structural silhouettes and layered textures. Captured by photographer Stanislas Motz Neidhart, the series utilizes clean, minimalist framing and natural light to highlight the fluid drapery and refined tailoring inherent in the collection. The editorial series features fashion styling by Benoit Bethume, who leans into an earthy, desaturated palette across diverse architectural settings. The production incorporates cohesive hair styling by Pawel Solis and makeup by Asami Matsuda, while set design by Jeanne Briand and casting direction by Chouaib Arif ground the work in a cohesive, tonal aesthetic that balances indoor intimacy with outdoor daylight.
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