Lemaire presents its Spring-Summer 25 collection through a series of portrait-led imagery captured by photographer Pegah Farahmand. The campaign leans into a neutral color palette, focusing on the relaxed silhouettes and understated textures central to the brand's aesthetic.
Featuring model Bilal Bourhattas, the editorial utilizes soft, natural light and a clean studio backdrop to highlight the layered garment construction and contemporary tailoring. The series maintains a minimalist approach, emphasizing the interplay of fabric and form.
