Lemaire

Jan 2025

The Lemaire SS25 lookbook presents a study in refined, minimalist design, captured through an editorial lens that prioritizes structured tailoring and fluid silhouettes. Photographed by Stanislas Motz Neidhart, the collection leans into the brand's signature interplay of light and shadow, utilizing low-key chiaroscuro and soft natural light to highlight the rich, tactile qualities of the garments. The project features styling by Benoit Bethume, whose work emphasises layered textures, muted earth tones, and the clean, architectural lines of the collection. Set against neutral backgrounds and minimalist interiors, the visuals maintain a consistent editorial aesthetic that draws focus to material contrast, from supple leathers and crisp linens to structured suiting. The production was supported by hair styling from Pawel Solis, makeup by Asami Matsuda, and set design by Jeanne Briand, with casting direction by Chouaib Arif.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook