Lemaire

Jun 2024

The Lemaire Spring-Summer 2025 campaign explores the intersection of architectural form and everyday movement, grounding the collection in a stark, minimalist environment. Captured by photographer Pegah Farahmand, the fashion project utilizes low-angle vertical framing against white stairwells and seamless backgrounds to emphasize the elongated silhouettes and relaxed tailoring synonymous with the label. The series features model Laura Ponte, with casting led by Henry Thomas. Each portrait relies on natural light and soft, diffused illumination to draw focus to the layered textures of denim, leather, and cotton. The visual narrative remains consistently editorial, stripping away environmental clutter to highlight the clean, understated design language of the garments.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign