Lemaire

Jul 2026

The Lemaire Fall/Winter 2026 lookbook is an exercise in restrained sophistication, capturing the quintessence of the brand’s minimalist ethos through a lens of architectural precision. Shot by photographer Phil Engelhardt, this campaign masterfully balances the interplay of texture and form, utilizing natural light to accentuate the tactile qualities of the collection, from glossy, iridescent fabrics to the deep, resonant pile of velvet. Art directed by Bella Bruton, the visual narrative eschews flash in favor of an understated, contemplative atmosphere, placing models like Moritz Thoma, Naoki Sumiya, and Venus within carefully curated, neutral-toned interior spaces that echo the structural integrity of the garments. With fashion styling by Benoit Bethume, the project emphasizes tailored silhouettes and subtle, layered motifs—such as the deliberate use of muted taupes, dark leathers, and deep olives—that feel both timeless and contemporary. The inclusion of Hair Stylist Franziska Presche and Makeup Artist Carole Colombani ensures a grounded, authentic aesthetic that highlights natural features, perfectly aligning with the editorial minimalism that defines the lookbook. By focusing on the interplay between light, shadow, and materiality, the imagery transforms high-fashion utility into a series of intimate, quiet portraits. Every frame, whether a sweeping full-length shot or a tight detail study of metallic accessories, channels a deliberate, architectural energy that reinforces the brand's position at the forefront of modern luxury design.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion