Lemaire: Lemaire Lookbook S/S 25

Jan 2025

The Lemaire S/S 25 lookbook presents a study in contemporary tailoring and tactile minimalism. Through a series of carefully composed portraits, the collection explores relaxed silhouettes and layered drapery set against architectural backdrops, ranging from domestic interiors to clean urban stone surfaces. The visual narrative leans into a refined, editorial aesthetic defined by directional natural light and a restrained color palette. Photographer Stanislas Motz Neidhart captures the collection’s focus on form, with fashion styling by Benoit Bethume highlighting the movement and texture of the garments. The production features set design by Jeanne Briand and casting by Chouaib Arif, with hair by Pawel Solis and makeup by Asami Matsuda, showcasing models Aleksandr Gordeev, Alfredo Ramirez, Marina Perez, and Naomi Apajok.

Editorial, Vertical, Clean

Natural light

Lookbook