Lemaire
Lemaire Lookbook S/S 25
Jan 2025
The Lemaire Spring/Summer 25 lookbook presents a study in architectural minimalism and tactile tailoring. Captured by photographer Stanislas Motz Neidhart, the series leans into an editorial sensibility, utilizing natural light and clean, deliberate compositions to highlight the fluid drapery and muted palette of the collection. The imagery emphasizes the interplay between soft, neutral textiles and structured urban environments, ranging from domestic interiors to stark stone backdrops. Fashion styling by Benoit Bethume anchors the work in an understated aesthetic, balancing layered utility pieces with refined, relaxed silhouettes. The project features models Aleksandr Gordeev, Alfredo Ramirez, Marina Perez, and Naomi Apajok, with hair by Pawel Solis and makeup by Asami Matsuda. Set design by Jeanne Briand and casting by Chouaib Arif contribute to the cohesive, restrained visual language.
Editorial, Vertical, Clean
Natural light
Designer Fashion
Lookbook
