Lemaire: Lemaire SS25 Backstage
Brand
Date
Jul 2024
Description
Lemaire’s SS25 backstage series offers a focused look at the collection through a collection of editorial portraits captured by photographer Pegah Farahmand. The work leans into a minimalist aesthetic, setting models against clean, architectural backdrops to emphasize the tactile quality of the garments. Fashion editor Benoit Bethume leads the styling, opting for relaxed silhouettes, layered textures, and tonal palettes. With casting by Henry Thomas, the project utilizes natural light to highlight the specific drape and structure of the SS25 pieces, maintaining a consistent, refined visual language throughout.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Backstage / Behind the Scenes
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