Kylie Cosmetics
Featured Kylie Cosmetics projects
This week's top Kylie Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kylie Cosmetics · Kylie Cosmetics Lip Butter
Kylie Cosmetics leans into a bold, monochromatic narrative for the launch of its Lip Butter, transforming a standard cosmetics campaign into a vibrant exploration of color and texture. Through a series of tight, editorial portrait shots, the campaign masterfully marries the high-shine finish of the product with the organic, juicy elements of fresh pomegranate. Photographer Greg Swales captures these moments with surgical precision, utilizing macro photography and studio strobe lighting to emphasize the juxtaposition between moist, jewel-like fruit arils and the ultra-glossy, pigmented lips of model Mirakela Love. By grounding the composition in a stark, high-key white environment, the imagery forces a singular focus on the product's performance and the warmth of the model's polished complexion. The aesthetic choices—from the matching bright red manicures to the chunky, translucent bangle bracelets—ensure a cohesive visual language that reads as both sophisticated and playful. This commercial effort effectively bridges the gap between high-fashion editorial polish and accessible beauty marketing, proving that a disciplined color palette can act as a powerful branding tool. By isolating the product within these crisp, clean frames, the creative direction successfully positions the Lip Butter not just as a makeup staple, but as an essential element of a curated, saturated lifestyle.
Project Kylie Cosmetics · Kylieskin August 2024
Kylie Cosmetics presents its August 2024 range through a series of product photography assets that emphasize material texture and geometry. This campaign features the brand's latest skincare and lip care offerings, utilizing a clean, minimalist aesthetic to highlight the collection's soft tonal palette and packaging design. Photographed by Clarens P, the project employs macro techniques to capture the viscous nature of the serums and the tactile quality of the foaming cleansers. Through a mix of polished studio compositions and high-speed freeze imagery, the work focuses on the intersection of cosmetic form and functionality, ensuring a clear, commercial presentation of the product line.
Project Kylie Cosmetics · Kylie Cosmetics Oct 2024
Kylie Cosmetics presents a beauty campaign centered on macro-scale explorations of texture and high-shine finishes. The visual narrative utilizes extreme close-up photography to detail deep-toned, glossy lip color applied to dark-skinned models, accented by intricate diamond-encrusted lettering across the skin and teeth. Captured by photographer Kévin Drelon, the project brings together a specialized creative team including fashion stylist Elena Mottola and set designer Marc Ferrer. The imagery focuses on the interplay of light and high-gloss textures, while technical grooming and detail work are provided by hair stylist Kalle Eklund, makeup artist Patrick Glatthaar, and manicurist Romane Martini. Casting for the campaign was led by Emilie Åström.
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