Kylie Cosmetics
Featured Kylie Cosmetics projects
This week's top Kylie Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kylie Cosmetics · Kylie Cosmetics Lip Butter
Kylie Cosmetics leans into a bold, monochromatic narrative for the launch of its Lip Butter, transforming a standard cosmetics campaign into a vibrant exploration of color and texture. Through a series of tight, editorial portrait shots, the campaign masterfully marries the high-shine finish of the product with the organic, juicy elements of fresh pomegranate. Photographer Greg Swales captures these moments with surgical precision, utilizing macro photography and studio strobe lighting to emphasize the juxtaposition between moist, jewel-like fruit arils and the ultra-glossy, pigmented lips of model Mirakela Love. By grounding the composition in a stark, high-key white environment, the imagery forces a singular focus on the product's performance and the warmth of the model's polished complexion. The aesthetic choices—from the matching bright red manicures to the chunky, translucent bangle bracelets—ensure a cohesive visual language that reads as both sophisticated and playful. This commercial effort effectively bridges the gap between high-fashion editorial polish and accessible beauty marketing, proving that a disciplined color palette can act as a powerful branding tool. By isolating the product within these crisp, clean frames, the creative direction successfully positions the Lip Butter not just as a makeup staple, but as an essential element of a curated, saturated lifestyle.
Project Kylie Cosmetics · Kylieskin August 2024
Kylie Cosmetics presents its August 2024 range through a series of product photography assets that emphasize material texture and geometry. This campaign features the brand's latest skincare and lip care offerings, utilizing a clean, minimalist aesthetic to highlight the collection's soft tonal palette and packaging design. Photographed by Clarens P, the project employs macro techniques to capture the viscous nature of the serums and the tactile quality of the foaming cleansers. Through a mix of polished studio compositions and high-speed freeze imagery, the work focuses on the intersection of cosmetic form and functionality, ensuring a clear, commercial presentation of the product line.
Project Kylie Cosmetics · Kylie Cosmetics Oct 2024
Kylie Cosmetics presents a beauty campaign centered on macro-scale explorations of texture and high-shine finishes. The visual narrative utilizes extreme close-up photography to detail deep-toned, glossy lip color applied to dark-skinned models, accented by intricate diamond-encrusted lettering across the skin and teeth. Captured by photographer Kévin Drelon, the project brings together a specialized creative team including fashion stylist Elena Mottola and set designer Marc Ferrer. The imagery focuses on the interplay of light and high-gloss textures, while technical grooming and detail work are provided by hair stylist Kalle Eklund, makeup artist Patrick Glatthaar, and manicurist Romane Martini. Casting for the campaign was led by Emilie Åström.
Project Kylie Cosmetics · Kylie Cosmetics: Valentine's Day
Kylie Cosmetics leans into the romantic sensibilities of the season with their latest Valentine's Day campaign, a collection of product imagery that masterfully balances commercial precision with a playful, heart-centric aesthetic. Captured by photographer Clarens P, the visuals rely on a disciplined use of studio strobe lighting to emphasize the high-gloss textures and organic silhouettes of the brand's expansive product range. By blending a soft, monochromatic pink palette with bold splashes of deep red, the series creates a cohesive narrative that feels both celebratory and elevated. The project eschews clutter in favor of editorial minimalism, placing lip glazes, compact blushes, and mascaras against curated backgrounds of reflective silver confetti and translucent heart-shaped ornaments. Each frame serves as a study in contrast, utilizing crisp product packshots that highlight the frosted glass and metallic finishes of the packaging. Whether through high-key lighting that softens the surrounding environment or a more dramatic, sharp spotlight that carves out the sculptural form of a single bottle, the campaign maintains a consistent, high-end beauty identity. This collection demonstrates how intentional composition and subtle, thematic styling can turn standard product shots into an engaging visual story, reinforcing the brand's position at the intersection of trend-forward beauty and polished, professional marketing design.
Project Kylie Cosmetics · Batman Collaboration
Kylie Cosmetics presents a limited-edition collaboration with Batman, featuring a range of cosmetic products housed in custom packaging. The collection draws on vintage comic book aesthetics, integrating iconic iconography and typography across palettes, lip products, and eyeliners. Photographer Clarens P captured the series, utilising low-key and chiaroscuro lighting techniques to create a moody, high-contrast visual environment. The commercial photography leans into clean studio composition, incorporating elements like the Bat-Signal silhouette and intricate embossing to highlight the product textures and metallic finishes.
Project Kylie Cosmetics · Kylie Cosmetics Power plush longwear concealer
Kylie Cosmetics presents a comprehensive campaign for its Power Plush Longwear Concealer, focusing on the product's ability to provide a perfected, even complexion while maintaining natural skin texture. The project utilizes a minimalist, high-clarity aesthetic characterized by clean studio lighting and consistent, side-by-side before-and-after portraiture. Photographed by Jared Kocka, the campaign leans into a commercial, beauty-focused visual language that prioritizes shade accuracy and tone correction across a diverse cast of models, including Adol Akuei and Apollo Yom. Fashion editing and styling by Jessette maintain a cohesive look, using simple, neutral wardrobe choices to ensure the focus remains on the cosmetic application. The imagery incorporates polished, clean, and bright aesthetics to demonstrate the concealer's coverage capabilities.
Project Kylie Cosmetics · Power Plush Longwear Foundation
Kylie Cosmetics presents the Power Plush Longwear Foundation campaign, an editorial commercial project focused on a diverse range of skin tones and textures. Photographer Jared Kocka captures a series of individual portraits against a minimalist backdrop, centering the product presentation on the varied complexions of the cast. The imagery utilizes clean lighting to emphasize the finish and application of the foundation. With fashion styling by Jessette and makeup artistry by Andie Markoe Byrne, the campaign features models including Adol Akuei, Afiya Bennett, BB Jean, Bridget Als, Claudia Lamprea, Diandra Forrest, Emily Unkles, Faith Jaggernauth, Jessica Lee, Juliette Andrews, Maya Tuffin, Morgan Fletcher, Nena Marcus, Santana, and Zya Mariee.
Project Kylie Cosmetics · Skin Tint Blurring Elixir
Kylie Cosmetics introduces the Skin Tint Blurring Elixir through a comprehensive beauty campaign focused on skin texture and complexion diversity. Captured by photographer Jared Kocka, the series utilizes clean commercial aesthetics and natural light to showcase the product's finish across an extensive range of skin tones. The project features an inclusive cast, including models Brenda Mutoni, Grace Brown, Karina Dunbar, Nubia Santos, and Shay Zanco. Fashion editor and stylist Jessette provides a minimalist aesthetic, while casting director Leila Azizi anchors the campaign's focus on diverse representation. The execution incorporates candid, editorial-style polaroid photography alongside polished studio portraits, creating a balanced visual narrative that highlights both product application and individual features.
Project Kylie Cosmetics · Kylie Coral Blush
Kylie Cosmetics presents the Kylie Coral Blush campaign, a series of beauty portraits featuring model Mirakela Love. The imagery centers on the product’s vibrant pigment application, showcasing a distinct contrast between the coral blush and dark smoky eye makeup against a minimal white backdrop. Photographer Zoe Kovacs utilizes a clean, commercial aesthetic to capture the details of the shoot. The production features hair styling by Nelson D and makeup artistry by Amelie Moutia, with the lighting design emphasizing the rich textures of the makeup.
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