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·2024
·Skin Tint Blurring Elixir

A grid of twenty four diverse model portraits showcasing varied skin tones and complexions against a neutral light grey background

Model in white bathrobe having makeup applied with a brush during a Kylie Cosmetics backstage beauty shoot

Close-up portrait of a black woman holding a product bottle against a seamless white background

A pink Kylie Cosmetics Skin Tint product bottle resting on a wooden surface scattered with Polaroid prints showing diverse models holding the product.

Model holding Kylie Cosmetics Skin Tint Blurring Elixir bottle against a neutral white background

Close-up beauty portrait of a woman holding a white Kylie Cosmetics Skin Tint Blurring Elixir bottle near her cheek

Kylie Cosmetics Skin Tint Blurring Elixir 2024

About

Kylie Cosmetics introduces the Skin Tint Blurring Elixir through a comprehensive beauty campaign focused on skin texture and complexion diversity. Captured by photographer Jared Kocka, the series utilizes clean commercial aesthetics and natural light to showcase the product's finish across an extensive range of skin tones. The project features an inclusive cast, including models Brenda Mutoni, Grace Brown, Karina Dunbar, Nubia Santos, and Shay Zanco. Fashion editor and stylist Jessette provides a minimalist aesthetic, while casting director Leila Azizi anchors the campaign's focus on diverse representation. The execution incorporates candid, editorial-style polaroid photography alongside polished studio portraits, creating a balanced visual narrative that highlights both product application and individual features.