Kylie Cosmetics: Skin Tint Blurring Elixir

Jul 2024

Kylie Cosmetics introduces the Skin Tint Blurring Elixir through a comprehensive beauty campaign focused on skin texture and complexion diversity. Captured by photographer Jared Kocka, the series utilizes clean commercial aesthetics and natural light to showcase the product's finish across an extensive range of skin tones. The project features an inclusive cast, including models Brenda Mutoni, Grace Brown, Karina Dunbar, Nubia Santos, and Shay Zanco. Fashion editor and stylist Jessette provides a minimalist aesthetic, while casting director Leila Azizi anchors the campaign's focus on diverse representation. The execution incorporates candid, editorial-style polaroid photography alongside polished studio portraits, creating a balanced visual narrative that highlights both product application and individual features.

Vertical, Commercial, Clean

Natural light

Advertising Campaign