Kylie Cosmetics

Jul 2024

Kylie Cosmetics presents the Skin Tint Blurring Elixir campaign, a portrait-driven series that showcases an expansive range of skin tones and textures. Captured by photographer Jared Kocka, the project employs a clean, minimalist aesthetic to emphasize the natural finish of the product across diverse complexions. The visual approach relies on high-key beauty light and simple studio setups. The campaign features fashion styling by Jessette and casting by Leila Azizi, with talent including Brenda Mutoni, Grace Brown, Karina Dunbar, Nubia Santos, and Shay Zanco. The execution integrates a commercial focus with behind-the-scenes editorial elements, utilizing polaroid-style frames and flat-lay arrangements to ground the product in an authentic, accessible context.

Vertical, Commercial, Clean

Natural light

Cosmetics

Advertising Campaign