Kylie Cosmetics: Kylie Cosmetics Oct 2024

Oct 2024

Kylie Cosmetics presents a beauty campaign centered on macro-scale explorations of texture and high-shine finishes. The visual narrative utilizes extreme close-up photography to detail deep-toned, glossy lip color applied to dark-skinned models, accented by intricate diamond-encrusted lettering across the skin and teeth. Captured by photographer Kévin Drelon, the project brings together a specialized creative team including fashion stylist Elena Mottola and set designer Marc Ferrer. The imagery focuses on the interplay of light and high-gloss textures, while technical grooming and detail work are provided by hair stylist Kalle Eklund, makeup artist Patrick Glatthaar, and manicurist Romane Martini. Casting for the campaign was led by Emilie Åström.

Horizontal, Commercial, Clean, Glossy

Macro

Advertising Campaign