Kylie Cosmetics

Feb 2026

Kylie Cosmetics leans into a bold, monochromatic narrative for the launch of its Lip Butter, transforming a standard cosmetics campaign into a vibrant exploration of color and texture. Through a series of tight, editorial portrait shots, the campaign masterfully marries the high-shine finish of the product with the organic, juicy elements of fresh pomegranate. Photographer Greg Swales captures these moments with surgical precision, utilizing macro photography and studio strobe lighting to emphasize the juxtaposition between moist, jewel-like fruit arils and the ultra-glossy, pigmented lips of model Mirakela Love. By grounding the composition in a stark, high-key white environment, the imagery forces a singular focus on the product's performance and the warmth of the model's polished complexion. The aesthetic choices—from the matching bright red manicures to the chunky, translucent bangle bracelets—ensure a cohesive visual language that reads as both sophisticated and playful. This commercial effort effectively bridges the gap between high-fashion editorial polish and accessible beauty marketing, proving that a disciplined color palette can act as a powerful branding tool. By isolating the product within these crisp, clean frames, the creative direction successfully positions the Lip Butter not just as a makeup staple, but as an essential element of a curated, saturated lifestyle.

Editorial, Vertical

Studio strobe

Cosmetics, Beauty, Beauty