Kylie Cosmetics
Kylie Cosmetics Power plush longwear concealer
Brand
Date
Sep 2023
Description
Kylie Cosmetics presents a comprehensive campaign for its Power Plush Longwear Concealer, utilizing a series of comparative beauty portraits to demonstrate product coverage and shade versatility. The project features a diverse cast of models, focusing on skin texture and tone accuracy across a wide range of complexion depths and undertones. Captured by photographer Jared Kocka with fashion styling by Jessette, the campaign employs a clean, commercial aesthetic. Each shot uses consistent studio lighting against a minimalist white background, allowing the concealer’s finish to remain the primary focal point of the series.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Background
White Seamless
Context
E-commerce / Product
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