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·Kylie Cosmetics
·2023
·Kylie Cosmetics Power plush longwear concealer

Before and after comparison of an older Asian woman wearing Kylie Cosmetics concealer with a bright white background.

Before and after comparison of a Black model wearing Kylie Cosmetics concealer against a plain white background

Before and after comparison of a bald black model wearing a white t-shirt against a plain white background for Kylie Cosmetics

Before and after comparison of a Black model wearing Kylie Cosmetics Power plush longwear concealer shade 10N against a white background.

Before and after comparison of a woman's face showing makeup application for Kylie Cosmetics concealer.

Before and after comparison of a woman's face demonstrating Kylie Cosmetics Power plush longwear concealer shade 3N against a white background.

Before and after comparison of a model showing concealer application for Kylie Cosmetics Power plush longwear concealer

Side-by-side before and after comparison of a woman's face showing concealer application against a white background

Before and after comparison of a model with short blonde curly hair and freckles wearing a black top for Kylie Cosmetics.

Before and after comparison of a woman showing concealer application for Kylie Cosmetics Power plush longwear concealer.

Before and after comparison of a Black woman's face wearing concealer against a white background

Before and after comparison of a dark-skinned model showing concealer shade results against a plain white background

Close-up portrait of a blonde woman wearing a white robe against a light seamless background

Kylie Cosmetics Kylie Cosmetics Power plush longwear concealer 2023

About

Kylie Cosmetics presents a comprehensive campaign for its Power Plush Longwear Concealer, focusing on the product's ability to provide a perfected, even complexion while maintaining natural skin texture. The project utilizes a minimalist, high-clarity aesthetic characterized by clean studio lighting and consistent, side-by-side before-and-after portraiture. Photographed by Jared Kocka, the campaign leans into a commercial, beauty-focused visual language that prioritizes shade accuracy and tone correction across a diverse cast of models, including Adol Akuei and Apollo Yom. Fashion editing and styling by Jessette maintain a cohesive look, using simple, neutral wardrobe choices to ensure the focus remains on the cosmetic application. The imagery incorporates polished, clean, and bright aesthetics to demonstrate the concealer's coverage capabilities.