Kylie Cosmetics: Power Plush Longwear Foundation

Jan 2024

Kylie Cosmetics presents the Power Plush Longwear Foundation campaign, an editorial commercial project focused on a diverse range of skin tones and textures. Photographer Jared Kocka captures a series of individual portraits against a minimalist backdrop, centering the product presentation on the varied complexions of the cast. The imagery utilizes clean lighting to emphasize the finish and application of the foundation. With fashion styling by Jessette and makeup artistry by Andie Markoe Byrne, the campaign features models including Adol Akuei, Afiya Bennett, BB Jean, Bridget Als, Claudia Lamprea, Diandra Forrest, Emily Unkles, Faith Jaggernauth, Jessica Lee, Juliette Andrews, Maya Tuffin, Morgan Fletcher, Nena Marcus, Santana, and Zya Mariee.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign