Kylie Cosmetics

Power Plush Longwear Foundation

Brand

Kylie Cosmetics

ProjectPower Plush Longwear Foundation

Date

Jan 2024

Description

Kylie Cosmetics launches the Power Plush Longwear Foundation through a new commercial portrait campaign. Captured by photographer Jared Kocka, the project showcases an inclusive range of skin tones and textures against a consistent, clinical backdrop. The series leans into a commercial aesthetic, utilizing clean lighting to highlight cosmetic finishes. Fashion styling by Jessette and makeup artistry by Andie Markoe Byrne support the editorial presentation, which features a diverse group of models including Adol Akuei, Afiya Bennett, BB Jean, Bridget Als, Claudia Lamprea, Diandra Forrest, Emily Unkles, Faith Jaggernauth, Jessica Lee, Juliette Andrews, Maya Tuffin, Morgan Fletcher, Nena Marcus, Santana, and Zya Mariee.

Style

Vertical, Commercial, Clean

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign