Jack in the Box brings high energy to the screen with this 15-second spot titled New Chicken Dance. The project channels a split-screen layout to showcase synchronized choreography performed across a range of interior and exterior environments, from residential living spaces to poolside patios.
Developed by agency David & Goliath, the commercial integrates a live-action technique with warm, vibrant lighting to highlight the featured chicken sandwich. Music and sound design were handled by MAS-Music and Strategy to underscore the rhythmic focus of the campaign.
