Jack in the Box New Chicken Dance :30 - Feat. Becky G 2025

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Jack in the Box taps into high-energy choreography for this :30 spot featuring artist Becky G. Directed by the team at David & Goliath, the commercial integrates a rhythmic performance style that moves across both indoor and outdoor settings. The film utilizes a live-action technique to showcase complex sequences, blending full-frame shots with dynamic split-screen layouts. The edit leans into rhythmic pacing and warm, natural lighting to emphasize the movement of the performers throughout the choreography.