Jack in the Box
The Spiciest Player
Brand
ProjectThe Spiciest Player
Date
Jun 2026
Description
Jack in the Box presents The Spiciest Player, a commercial production directed by Landia. The project follows a young protagonist traversing an urban landscape at night, bridging the gap between wet city streets and the high-energy atmosphere of a stadium. With agency support from TBWA\Chiat\Day LA, the production utilizes a retro urban aesthetic defined by cinematic color grading and moody tones. Technical elements such as live-action technique and dramatic lighting anchor the narrative, which features vintage television sets broadcasting football imagery.
Style
Horizontal, Cinematic, Moody, Retro
Industries
Fast Food
Color
Burgundy
Jet Black
Background
Street
Context
TVC / TV Commercial
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