Jack in the Box Jacks - #JacksNewChickenDance - @kangfrvr 2025

About

Jack in the Box brings their Jacks New Chicken Dance campaign to life through a short-form, vertical video spot. The piece features a high-energy dance performance set within a modern home environment, leaning into a distinctive 1980s aesthetic through its choreography and visual rhythm. Developed by agency David & Goliath, the campaign captures the energetic sequence in a live-action technique, integrating branded product placement directly into the performance. The soundscape and musical direction for the activation were provided by MAS-Music and Strategy.