HSBC
Featured HSBC projects
This week's top HSBC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
HSBC · You Can Be My Eyes, I Can Be Your Ears
HSBC explores narratives of deep personal connection and sensory perception in this cinematic commercial, titled 'You Can Be My Eyes, I Can Be Your Ears.' The project weaves contemporary footage of a young woman navigating outdoor landscapes alongside archival photographs and home video memories to illustrate the bond between generations. The film leans into a documentary aesthetic, utilizing natural light and desaturated color grading. With creative oversight from La Plage and production support from Twice Productions and Earthling, the piece maintains an intimate portrait framing throughout.
HSBC · Susur Lee
HSBC explores the intersection of professional culinary craft and fresh ingredient sourcing in this campaign featuring chef Susur Lee. The commercial follows Lee through urban markets and into the professional kitchen, documenting the preparation of complex dishes. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic, utilizing handheld camera work and natural lighting to emphasize the tactility of the environment. The result is a clean, live-action piece that highlights the precision of high-end kitchen artistry.
HSBC · Invitation
HSBC's latest banking commercial, Invitation, captures a series of narrative vignettes set against coastal landscapes and a bustling working harbor. The production leans into themes of community and development, following individuals as they engage in local boat travel, construction, and daily activities. Produced by Merman London, the film utilizes a cinematic approach defined by natural lighting and organic color grading. By focusing on the rugged textures of the waterfront, the project frames its financial narrative within an environment of tangible, human-centric connection.
HSBC · 160A 18 Districts Mural Stories Launch Video
HSBC introduces the 160 Districts Mural Stories initiative through a launch film produced by GREY Hong Kong. The project bridges community engagement and local artistry, documenting the transformation of urban spaces across Hong Kong through large-scale murals. The film features a live-action technique, capturing the process of mural creation as artists work on city walls. The narrative integrates urban street scenes, including groups of cyclists and bustling city activity, with close-up perspectives of aerosol art and community-led design. The presentation utilizes bilingual text overlays and a documentary style to emphasize the project’s local reach within the financial district and beyond.
HSBC · Project Butterfly
Project Butterfly is a corporate promotional film for HSBC, focused on digital solutions and marketing effectiveness. The piece employs a stark, modern aesthetic that relies heavily on graphic motion design and a high-contrast palette of black, white, and red. The visual narrative utilizes kinetic typography and animated text elements to convey information. The film incorporates a retro-tech motif through the inclusion of a vintage computer monitor displaying terminal data, grounding the digital-first subject matter in a tangible frame. Production for this work was handled by The Green Room.
HSBC · Case Video
HSBC explores the intersection of traditional remembrance and digital innovation in this case video detailing the bank's technical support for Canada's poppy campaign. The project utilises a documentary approach, blending historical imagery with live-action technique to outline the deployment of modern banking infrastructure for a charitable cause. Produced by The Faculty with creative direction from VML Canada and PR support from Hill+Knowlton, the film leans into a clean, information-forward aesthetic. It integrates archival materials with news broadcast segments to document the initiative.
HSBC · Enough With the Parroting
HSBC's commercial, 'Enough With the Parroting,' features a live-action narrative centered on a corporate-dressed parrot navigating a standard office environment. The production leans into a clean, humorous aesthetic to contrast the mundane office setting—complete with filing cabinets and desk accessories—against the unexpected protagonist. Developed by agency Juliet, the campaign highlights the brand's presence through a distinct, comedic visual approach. Sound design by TA2 Sound + Music rounds out the spot, grounding the parrot's movements in a sharp, professional broadcast context.
HSBC · Welcome
HSBC’s ‘Welcome’ project is a corporate communication campaign designed to highlight the brand’s global footprint and commitment to inclusive service. The film features employees greeting customers in multiple languages across varied branch and office environments, leaning into a clean, professional visual aesthetic. Produced by Holiday United Group, the project employs a live-action technique to capture direct, interpersonal workplace interactions. Post-production duties were shared by Married To Giants and POSTPRO to refine the commercial output, with creative development led by agency Juliet.
HSBC · The Den
HSBC’s The Den unfolds as a cinematic narrative centered on a group of children exploring suburban environments and wooded landscapes on bicycles. The spot emphasizes a sense of youth exploration, moving through residential paths with a focus on candid moments and expressive portraiture. Produced by Wild Gift, the film employs live-action technique to bridge documentary-style realism with polished commercial cinematography. The production leans into natural lighting to maintain an authentic tone throughout the tracking shots.
HSBC · Swimmer
This commercial for HSBC, titled Swimmer, explores the intersection of personal routine and professional discipline. Through a cinematic live-action technique, the film tracks a protagonist's early morning, moving from the quiet solitude of a pre-dawn home environment to the focus of intensive pool training. The visual narrative transitions between the intimacy of domestic spaces and the wide expanse of cityscapes at night. By utilizing golden hour lighting and warm, ambient tones, the production captures the rhythm of daily life and the focus required for athletic commitment. Production for the project was led by Wild Gift.
HSBC · Super Rare
HSBC explores the dynamics of community and exchange in this commercial project, 'Super Rare.' The piece follows a young girl navigating her environment as she collects and trades football cards, moving through a variety of spaces including schoolyards and local streets. Produced by Wild Gift, the film leans into a documentary aesthetic to capture the interactions of children at play. The work utilizes live-action technique and natural light to maintain an observational, grounded perspective, highlighting the tactile nature of the trading cards within a vibrant, youth-focused setting.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
