HSBC

11 projects·0 creatives·

Featured HSBC projects

This week's top HSBC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

HSBC · You Can Be My Eyes, I Can Be Your Ears

HSBC explores narratives of deep personal connection and sensory perception in this cinematic commercial, titled 'You Can Be My Eyes, I Can Be Your Ears.' The project weaves contemporary footage of a young woman navigating outdoor landscapes alongside archival photographs and home video memories to illustrate the bond between generations. The film leans into a documentary aesthetic, utilizing natural light and desaturated color grading. With creative oversight from La Plage and production support from Twice Productions and Earthling, the piece maintains an intimate portrait framing throughout.

Project

HSBC · Susur Lee

HSBC explores the intersection of professional culinary craft and fresh ingredient sourcing in this campaign featuring chef Susur Lee. The commercial follows Lee through urban markets and into the professional kitchen, documenting the preparation of complex dishes. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic, utilizing handheld camera work and natural lighting to emphasize the tactility of the environment. The result is a clean, live-action piece that highlights the precision of high-end kitchen artistry.

Project

HSBC · Invitation

HSBC's latest banking commercial, Invitation, captures a series of narrative vignettes set against coastal landscapes and a bustling working harbor. The production leans into themes of community and development, following individuals as they engage in local boat travel, construction, and daily activities. Produced by Merman London, the film utilizes a cinematic approach defined by natural lighting and organic color grading. By focusing on the rugged textures of the waterfront, the project frames its financial narrative within an environment of tangible, human-centric connection.