HSBC explores the intersection of traditional remembrance and digital innovation in this case video detailing the bank's technical support for Canada's poppy campaign. The project utilises a documentary approach, blending historical imagery with live-action technique to outline the deployment of modern banking infrastructure for a charitable cause.
Produced by The Faculty with creative direction from VML Canada and PR support from Hill+Knowlton, the film leans into a clean, information-forward aesthetic. It integrates archival materials with news broadcast segments to document the initiative.
