HSBC
Susur Lee
Brand
ProjectSusur Lee
Date
Jun 2026
Description
HSBC explores the intersection of professional culinary craft and fresh ingredient sourcing in this campaign featuring chef Susur Lee. The commercial follows Lee through urban markets and into the professional kitchen, documenting the preparation of complex dishes. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic, utilizing handheld camera work and natural lighting to emphasize the tactility of the environment. The result is a clean, live-action piece that highlights the precision of high-end kitchen artistry.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Grocery
Color
Jet Black
Camel
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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