Project Butterfly is a corporate promotional film for HSBC, focused on digital solutions and marketing effectiveness. The piece employs a stark, modern aesthetic that relies heavily on graphic motion design and a high-contrast palette of black, white, and red.
The visual narrative utilizes kinetic typography and animated text elements to convey information. The film incorporates a retro-tech motif through the inclusion of a vintage computer monitor displaying terminal data, grounding the digital-first subject matter in a tangible frame. Production for this work was handled by The Green Room.
