HSBC explores the dynamics of community and exchange in this commercial project, 'Super Rare.' The piece follows a young girl navigating her environment as she collects and trades football cards, moving through a variety of spaces including schoolyards and local streets.
Produced by Wild Gift, the film leans into a documentary aesthetic to capture the interactions of children at play. The work utilizes live-action technique and natural light to maintain an observational, grounded perspective, highlighting the tactile nature of the trading cards within a vibrant, youth-focused setting.
