HSBC’s ‘Welcome’ project is a corporate communication campaign designed to highlight the brand’s global footprint and commitment to inclusive service. The film features employees greeting customers in multiple languages across varied branch and office environments, leaning into a clean, professional visual aesthetic.
Produced by Holiday United Group, the project employs a live-action technique to capture direct, interpersonal workplace interactions. Post-production duties were shared by Married To Giants and POSTPRO to refine the commercial output, with creative development led by agency Juliet.
