HSBC
You Can Be My Eyes, I Can Be Your Ears
Brand
Date
Feb 2025
Description
HSBC explores personal connection and sensory perception in the cinematic commercial, "You Can Be My Eyes, I Can Be Your Ears." The narrative moves between contemporary footage of a woman navigating outdoor landscapes and archival home video memories, grounding the project in a reflective, observational tone. Produced with creative input from La Plage, the campaign utilizes a documentary-style approach. The aesthetic is defined by desaturated colour grading and intimate portrait framing, captured under natural lighting to maintain an authentic, grounded feel.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Banking
Color
Sky Blue
Medium Grey
Background
Park
Context
Brand Film / Corporate Video
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