Harry's
Harry's grooming and personal care campaigns spanning witty spots and clean design systems
Featured Harry's projects
This week's top Harry's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harry's · 2025
Reflecting on the trajectory of Harry's as they move into 2025, this promotional campaign captures the essence of a brand built on humble beginnings and consistent evolution. Through a narrative-driven approach, founders Jeff and Andy anchor the storytelling, grounding the brand identity in authenticity while contrasting their modest startup origins with current large-scale success. The cinematography effectively bridges this gap, moving fluidly between a minimalist, studio-lit office setting featuring period-specific details like vintage computers and a broader, expansive montage of community impact and product reach. By utilizing a clean, neutral color palette and soft, even lighting, the project achieves a polished, cinematic aesthetic that feels both approachable and professional. The execution, managed by the creative team at Mythology, leans into a lifestyle-focused visual language that prioritizes human connection over pure product placement. This live-action technique relies on deliberate pacing and slow motion sequences to invite the viewer into a moment of reflection, emphasizing the weight of the brand's journey. Ultimately, the film functions as both a celebration of growth and a statement of purpose, stripping away the noise of the competitive CPG and beverage landscape to focus on the enduring relationship between the founders and their audience. It serves as a masterclass in modern storytelling, proving that even as a business scales, the most effective creative work remains firmly rooted in its original, human-centric vision.
Harry's · Guide to Being a Whole New Man
Harry's latest campaign, 'Guide to Being a Whole New Man,' moves beyond standard grooming tropes to frame the act of shaving within a wider, dramatic narrative. The commercial centers on the personal ritual of the bathroom shave before transitioning through a series of cinematic vignettes, including harbor-side sequences and stylized object interactions. Developed by Zulu Alpha Kilo NY with production by Love Song, the spot employs low-key lighting and atmospheric color grading to cultivate a moody aesthetic. The work balances intimate, live-action technique with a cinematic visual language, supported by post-production from Stray VFX, Zulubot, and Ethos Studio, with original audio contributions from Curation and Barking Owl.
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