Harry's: Wings
Brand
Date
Jun 2024
Description
Harry's latest campaign, Wings, introduces the brand's new range of deodorant sticks, segmented by varying levels of protection. The project utilizes live-action technique to visualize sweat management across several everyday scenarios, including a corporate boardroom, public transit, and a theatre setting. Captured with natural lighting and professional colour grading, the commercial highlights the distinction between light, medium, and heavy protection variants. The creative direction for the campaign was provided by Mythology.
Style
Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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