Harry's
Brand Identity
May 2025
This brand identity project for Harry's establishes a distinct visual language across its grooming range. The work centers on a signature royal blue palette paired with clean white typography and minimalist packaging design. Across the series, the brand leans into a bright, functional aesthetic, utilizing natural light to emphasize the matte textures of its bottles, tubes, and grooming tools. Graphic design agencies Mythology and COLLINS directed the visual systems, incorporating tactile elements such as debossed brand iconography on soap bars and high-contrast typographic layouts. The campaign assets span product photography and commercial imagery, contextualizing the items within warm, clean bathroom and shower environments to highlight the product in everyday personal care routines.
Commercial, Clean, Warm
Natural light
Bathroom
E-commerce / Product
