Harry's: Guide to Being a Whole New Man

Apr 2025

Harry's latest campaign, 'Guide to Being a Whole New Man,' moves beyond standard grooming tropes to frame the act of shaving within a wider, dramatic narrative. The commercial centers on the personal ritual of the bathroom shave before transitioning through a series of cinematic vignettes, including harbor-side sequences and stylized object interactions. Developed by Zulu Alpha Kilo NY with production by Love Song, the spot employs low-key lighting and atmospheric color grading to cultivate a moody aesthetic. The work balances intimate, live-action technique with a cinematic visual language, supported by post-production from Stray VFX, Zulubot, and Ethos Studio, with original audio contributions from Curation and Barking Owl.

Horizontal, Cinematic, Moody

Low-key / chiaroscuro

Bathroom

TVC / TV Commercial