Harry's latest campaign, "Guide to Handsome Bad-Boy Aura," explores grooming routines through a high-energy narrative lens. The project transitions from intimate, tiled-shower product application to dynamic, urban action sequences featuring motorcycle-led chases across a cobblestone square.
Produced by Love Song with creative agency Zulu Alpha Kilo NY, the work utilizes live-action commercial storytelling to ground its aesthetic. The visual execution leans into a moody atmosphere, balancing utility-focused product shots with gritty, street-level cinematography captured in natural light.
