Harry's: Guide to Handsome Bad-Boy Aura
Brand
Date
Apr 2025
Description
Harry's latest campaign, "Guide to Handsome Bad-Boy Aura," explores grooming routines through a high-energy narrative lens. The project transitions from intimate, tiled-shower product application to dynamic, urban action sequences featuring motorcycle-led chases across a cobblestone square. Produced by Love Song with creative agency Zulu Alpha Kilo NY, the work utilizes live-action commercial storytelling to ground its aesthetic. The visual execution leans into a moody atmosphere, balancing utility-focused product shots with gritty, street-level cinematography captured in natural light.
Style
Horizontal, Commercial, Action, Moody
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Bathroom
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
Zulu Alpha Kilo NYAgency / Creative
ZulumaticMedia
Love SongProduction
SHOTINMARSProduction Service
Arcade Edit NY
Stray VFXPost Production / VFX
ZulubotPost Production / VFX
Sound & FuryAgency / Creative
Ethos StudioPost Production / VFX
HailStormAgency / Creative
CurationMusic / Sound
Barking OwlMusic / Sound
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