Guess
Featured Guess projects
This week's top Guess projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Guess · Guess Kids Pre-Fall 2026
The Guess Kids Pre-Fall 2026 campaign presents a comprehensive look at the season's childrenswear collection through a series of commercial and editorial portraiture. Shot by photographer Jody Mattioli, the imagery utilizes a mix of vibrant, solid-color studio backdrops and minimalist white settings to highlight textured knitwear, denim-on-denim looks, and seasonal sportswear. Central to the visual narrative is a focus on playful, character-driven storytelling. The campaign incorporates varied props, including basketballs, tennis equipment, and autumn foliage, to create a nostalgic aesthetic. Utilizing clean studio lighting and natural light, the execution remains polished, emphasizing the intricate detailing of the apparel against both earthy tones and crisp, high-key backgrounds.
Project Guess · Guess Jeans Fall 2025 Campaign
The Fall 2025 campaign for Guess Jeans captures a relaxed, lifestyle-focused aesthetic across a series of editorial portraits. Photographed by Noua Unu with hair styling by Hikaru, the project features models Elan Lee and Luca Apple alongside a group of collaborators in diverse outdoor and interior settings. The imagery leans into a raw, tactile quality, utilizing analogue film photography and natural light to emphasize the textures of layered denim, canvas jackets, and knitwear. The compositions shift between intimate woodland portraits and dynamic, candid action shots, maintaining a cohesive, earthy visual language throughout the collection.
Project Guess · Guess Jeans Fall/Winter '25 Collection
Guess Jeans presents the Fall/Winter '25 collection through a series of editorial portraits. Photographed by Wade Schaul, the campaign highlights the brand's heritage-inspired outerwear, including varsity bomber jackets, puffer vests, and technical nylon layering, paired alongside staple denim pieces. The imagery utilizes a clean, minimalist aesthetic with diffused natural light and a neutral studio palette to emphasize garment texture and silhouette. Featuring model Rose Daniels, the work spans vertical portraits and square polaroid-style crops that evoke a contemporary, relaxed sportswear sensibility.
Project Guess · Guess Jeans Summer '25 Collection Edit
The Guess Jeans Summer '25 Collection Edit is a studio-based fashion campaign highlighting casual staples through a lens of clean, minimalist portraiture. Photographed by Wade Schaul, the series focuses on the tactile nature of denim and seasonal knitwear, utilizing a palette of pastel backdrops to elevate the collection's relaxed aesthetic. Techniques including soft, diffused lighting and purposeful motion blur appear throughout the imagery, lending a dynamic energy to the static studio sets. The work leans into editorial styling, favoring crisp compositions and high-contrast color pairings that prioritize the brand's updated logo placement and fabric textures.
Project Guess · Guess Jeans Summer 2025 Campaign
The Guess Jeans Summer 2025 campaign leans into a pastoral, sun-drenched aesthetic, capturing the label’s latest denim collection across a sprawling rural landscape. Shot by photographer Noua Unu, the visuals channel a cinematic sensibility, utilizing warm, high-contrast natural light to emphasize the tactile quality of the denim and the weathered textures of the backdrop. Styling by Daniel Gaines anchors the editorial approach, pairing classic indigo and light-wash pieces with vintage workwear accents. The series features actor Evan Mock and model Alana Champion, whose candid interactions and relaxed posing enhance the campaign's focus on authentic, off-duty style. The imagery transitions between vibrant, golden-hour warmth and stark monochrome portraits, incorporating subtle grainy finishes and analogue film techniques that evoke a nostalgic mood. Supporting the refined look are hair styling by Hikaru and makeup by Karo Kangas.
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