Giada
Featured Giada projects
This week's top Giada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Giada · 2026 SS Leisure
The 2026 SS Leisure campaign from luxury fashion house Giada represents a masterclass in editorial minimalism, seamlessly blending architectural precision with the organic serenity of a garden landscape. Captured through the lens of photographer Alberto Polo Iañez, the collection leans into a sophisticated, neutral color palette that emphasizes clean lines and expert tailoring. The visual narrative, brought to life with the presence of model Luca Gajdus, channels an atmosphere of quiet introspection and timeless elegance. By utilizing high-key natural light and studio strobe techniques, the imagery highlights the nuanced fabric textures—from crisp pinstripe vests and semi-sheer jacquards to flowing midi dresses—while maintaining a balanced, symmetrical composition that feels both grounded and aspirational. The creative vision, guided by designer Gabriele Colangelo, eschews excess in favor of a refined, leisure-focused aesthetic that feels inherently elevated. Supporting the project’s polished look, hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti contribute to a beauty aesthetic that remains understated, allowing the structural integrity of the garments to command focus. Through a blend of black and white portraiture and vibrant, garden-set lifestyle shots, the campaign reads as an intimate study of form, light, and movement. This series successfully bridges the gap between commercial viability and high-end editorial art, grounding Giada’s latest offerings in a serene world where texture and silhouette define the modern leisure wardrobe.
Project Giada · Fall/Winter 2024 Limited Collection
Giada’s Fall/Winter 2024 Limited Collection campaign leans into a minimalist aesthetic, anchored by the photography of Casper Sejersen. The editorial series utilizes natural light and soft, directional lighting to highlight the structural tailoring and drapery of the brand’s outerwear. Shot against a muted, mottled studio backdrop, the imagery maintains a restrained palette and clean composition. The production features model Kate McNamara, with hair styling by Loris Rocchi and makeup by Cosetta Giorgetti. Casting was managed by Shaun Beyen, with manicures provided by Annarel Innocente. Many of the portraits employ analogue film techniques to capture the dense textures of the wool coats and sheer layered garments.
Project Giada · 2025 SS Leisure
The Giada 2025 SS Leisure collection is documented through a series of editorial images that explore the interplay between structured luxury fashion and raw, tactile environments. Photographed by Alberto Polo Iañez, the campaign features model Sara Blomqvist set against a variety of minimalist backdrops ranging from rustic wooden interiors and weathered stone walls to expansive outdoor meadows. Designed by Gabriele Colangelo, the collection emphasizes clean lines, fluid fabrics, and refined layering. The photography utilizes natural light and analogue film techniques to create a series of high-contrast monochrome and earthy compositions. Throughout the campaign, hair styling by Loris Rocchi and makeup by Cosetta Giorgetti maintain a minimalist aesthetic that highlights the collection's focus on texture and form.
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