Giada
Featured Giada projects
This week's top Giada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Giada · 2026 SS Leisure
The 2026 SS Leisure campaign from luxury fashion house Giada represents a masterclass in editorial minimalism, seamlessly blending architectural precision with the organic serenity of a garden landscape. Captured through the lens of photographer Alberto Polo Iañez, the collection leans into a sophisticated, neutral color palette that emphasizes clean lines and expert tailoring. The visual narrative, brought to life with the presence of model Luca Gajdus, channels an atmosphere of quiet introspection and timeless elegance. By utilizing high-key natural light and studio strobe techniques, the imagery highlights the nuanced fabric textures—from crisp pinstripe vests and semi-sheer jacquards to flowing midi dresses—while maintaining a balanced, symmetrical composition that feels both grounded and aspirational. The creative vision, guided by designer Gabriele Colangelo, eschews excess in favor of a refined, leisure-focused aesthetic that feels inherently elevated. Supporting the project’s polished look, hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti contribute to a beauty aesthetic that remains understated, allowing the structural integrity of the garments to command focus. Through a blend of black and white portraiture and vibrant, garden-set lifestyle shots, the campaign reads as an intimate study of form, light, and movement. This series successfully bridges the gap between commercial viability and high-end editorial art, grounding Giada’s latest offerings in a serene world where texture and silhouette define the modern leisure wardrobe.
Project Giada · Fall/Winter 2024 Limited Collection
Giada’s Fall/Winter 2024 Limited Collection campaign leans into a minimalist aesthetic, anchored by the photography of Casper Sejersen. The editorial series utilizes natural light and soft, directional lighting to highlight the structural tailoring and drapery of the brand’s outerwear. Shot against a muted, mottled studio backdrop, the imagery maintains a restrained palette and clean composition. The production features model Kate McNamara, with hair styling by Loris Rocchi and makeup by Cosetta Giorgetti. Casting was managed by Shaun Beyen, with manicures provided by Annarel Innocente. Many of the portraits employ analogue film techniques to capture the dense textures of the wool coats and sheer layered garments.
Project Giada · 2025 SS Leisure
The Giada 2025 SS Leisure collection is documented through a series of editorial images that explore the interplay between structured luxury fashion and raw, tactile environments. Photographed by Alberto Polo Iañez, the campaign features model Sara Blomqvist set against a variety of minimalist backdrops ranging from rustic wooden interiors and weathered stone walls to expansive outdoor meadows. Designed by Gabriele Colangelo, the collection emphasizes clean lines, fluid fabrics, and refined layering. The photography utilizes natural light and analogue film techniques to create a series of high-contrast monochrome and earthy compositions. Throughout the campaign, hair styling by Loris Rocchi and makeup by Cosetta Giorgetti maintain a minimalist aesthetic that highlights the collection's focus on texture and form.
Project Giada · FW26 Campaign
The Giada FW26 campaign presents a study in refined minimalism and sculptural form. Captured by photographer Phil Engelhardt, the editorial series features model Vika Evseeva styled by fashion editor Karen Kaiser. The imagery highlights the season's collection, including structured outerwear, dark evening wear, and statement accessories like gold-chain accented leather pieces. Developed under the creative direction of designer Gabriele Colangelo, the project leans into a clean, monochromatic aesthetic. The studio-based compositions utilise soft, natural lighting and macro techniques to emphasise the fine textural details of the garments and botanical subjects. The production team included hair stylist Loris Rocchi, makeup artist Cosetta Giorgietti, manicurist Annarel Innocente, and casting director Shaun Beyen.
Project Giada · GIADA FW26 Pre Fall Collection
The Giada FW26 Pre-Fall collection campaign presents a series of minimalist fashion editorial portraits, photographed by Domenico Petralia. Centered on model Famke van Hasselt, the imagery explores structured tailoring and fluid silhouettes against weathered concrete and neutral studio backgrounds. Utilizing a monochrome palette and techniques such as analogue film and chiaroscuro lighting, the series emphasizes tactile material quality, from delicate floral embroidery to rich fur-trimmed layers. The production team, including hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti, leans into a clean, polished aesthetic to highlight the architectural lines of the garments. The project was further supported by casting director Shaun Beyen and manicurist Annarel Innocente.
Project Giada · 'Leisure' Spring 2025 Ad Campaign
The Giada Leisure Spring 2025 campaign masterfully channels a sense of grounded sophistication, blending the house's penchant for luxury fashion with an earthy, tactile sensibility. Under the vision of creative director Gabriele Colangelo, the campaign leans into a monochromatic and high-contrast aesthetic that feels both timeless and deeply contemporary. Captured by photographer Alberto Polo Iañez, the imagery centers on model Sara Blomqvist, whose direct, contemplative gaze anchors each frame against rustic, textured backdrops of terracotta, weathered wood, and concrete. The collection highlights architectural tailoring, seen in structured blazers and wide-leg trousers, balanced by the fluidity of pleated midi skirts and lightweight, airy knitwear. The project utilizes a variety of techniques—ranging from crisp black-and-white portraiture and analogue 35mm film textures to dramatic high-key lighting—to emphasize the intricate details of perforated fabrics and graphic striped patterns. By juxtaposing the clean, minimalist lines of the apparel with the organic warmth of a stable setting and the presence of a white horse, the campaign creates a serene, cinematic narrative. The collaborative efforts of hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti ensure a polished yet natural finish, allowing the focus to remain on the material quality and rhythmic folds of the garments. Ultimately, this editorial series reads as a refined meditation on modern leisure, celebrating the intersection of high fashion and natural elements.
Project Giada · GIADA SS26 Pre Colletion
The Giada SS26 Pre Collection campaign captures the essence of contemporary luxury fashion through a lens of profound editorial minimalism. Photographed by Domenico Petralia, the series leans into a disciplined aesthetic where architectural tailoring and tactile textures take center stage. By utilizing a restrained color palette of monochrome black, white, and deep burgundy, the imagery emphasizes the structural integrity of the garments—from pleated midi dresses to sharp, wool trench coats—without unnecessary distraction. The compositions are intentionally symmetrical and clean, utilizing studio strobe lighting to delineate silhouettes while occasionally integrating natural light to add depth and organic shadow play against neutral, off-white backdrops. Model Sara Blomqvist anchors the collection with a poised, focused presence, while the styling, complemented by the precise work of hair stylist Loris Rocchi and makeup artist Cosetta Giorgietti, creates a cohesive narrative of refined sophistication. The interplay between soft lace detailing and hard, sculptural heels highlights a tension between delicacy and strength that defines the seasonal direction. This portrait-heavy approach channels a high-fashion sensibility, where every element—from the slicked-back hair to the strategic placement of accessories—serves to elevate the raw materials and craftsmanship of the collection. The result is a polished, timeless visual language that speaks to the house's identity while maintaining a sharp, modern edge that is perfectly suited for luxury commercial platforms.
Project Giada · GIADA SS24 Resort Collection
The Giada SS24 Resort Collection lookbook centers on precise tailoring and minimalist silhouettes. Photographed by Domenico Petralia, the series features model Merlijne Schorren captured in a controlled studio environment that emphasizes the structural integrity and textile details of the garments. The collection leans into a refined, editorial aesthetic through the use of soft, diffused lighting and neutral seamless backdrops. This approach highlights the linear precision of the clothing, from high-collared structured jackets to fluid wide-leg trousers and pleated skirts. The visual execution relies on clean lines and consistent framing to showcase the interplay between the collection’s monochromatic foundations and subtle floral embroidery. Creative contributions for the lookbook include hair styling by Loris Rocchi and makeup by Cosetta Giorgietti. Additional production credits include casting director Shaun Beyen and manicurist Annarel Innocente.
Project Giada · FW Pre Fall
Giada presents a refined look at their FW Pre Fall collection through this fashion editorial project. The series leans into clean lines and architectural tailoring, captured against a variety of textured backdrops ranging from minimalist studio walls to dark, atmospheric surfaces. Photographer Alberto Polo Iañez documents the collection, focusing on high-contrast black and white compositions and soft, directional lighting that emphasizes the intricate detail of the garments. The project highlights designs by Gabriele Colangelo, featuring botanical floral motifs, pleated silhouettes, and structured outerwear. The aesthetic utilizes chiaroscuro and hard light techniques to frame the minimalist garments and organic strapwork. Featuring model Anouk Smits, the campaign incorporates styling from Loris Rocchi on hair and Cosetta Giorgetti on makeup, with additional manicure work by Annarel Innocente.
Project Giada · Giada F/W 25 Lookbook
The Giada Fall/Winter 2025 lookbook presents a collection defined by architectural structure and minimalist elegance. Captured by photographer Josh Olins and directed by Enrico Marzico, the campaign leans into a monochromatic palette to emphasize the sculptural silhouettes and fluid lines of the garments designed by Gabriele Colangelo. Featuring model Jean Campbell, the editorial series utilizes clean, directional studio lighting and natural light settings to highlight tactile fabrics and intricate botanical detailing. With fashion styling by Karen Kaiser, the imagery relies on a restrained aesthetic, employing low-key chiaroscuro techniques to define the interplay between shadow and form across the collection.
Project Giada · GIADA Spring/Summer 2025 Pre Collection
The Giada Spring/Summer 2025 Pre Collection campaign presents a study in refined tailoring and minimalist aesthetics. Captured by photographer Domenico Petralia, the series features model Lena Hardt against a clean, white seamless studio background that places the focus entirely on the garment construction and fluid silhouettes. The imagery utilizes soft, even lighting to emphasize textured fabrics, including structured coats, sheer pleated skirts, and detailed embroidery. The visual language leans into a polished editorial style, with hair styling by Loris Rocchi and makeup artistry by Cosetta Giorgietti providing a consistent, understated finish across the collection’s vertical compositions.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
