Giada

May 2025

The Giada Leisure Spring 2025 campaign masterfully channels a sense of grounded sophistication, blending the house's penchant for luxury fashion with an earthy, tactile sensibility. Under the vision of creative director Gabriele Colangelo, the campaign leans into a monochromatic and high-contrast aesthetic that feels both timeless and deeply contemporary. Captured by photographer Alberto Polo Iañez, the imagery centers on model Sara Blomqvist, whose direct, contemplative gaze anchors each frame against rustic, textured backdrops of terracotta, weathered wood, and concrete. The collection highlights architectural tailoring, seen in structured blazers and wide-leg trousers, balanced by the fluidity of pleated midi skirts and lightweight, airy knitwear. The project utilizes a variety of techniques—ranging from crisp black-and-white portraiture and analogue 35mm film textures to dramatic high-key lighting—to emphasize the intricate details of perforated fabrics and graphic striped patterns. By juxtaposing the clean, minimalist lines of the apparel with the organic warmth of a stable setting and the presence of a white horse, the campaign creates a serene, cinematic narrative. The collaborative efforts of hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti ensure a polished yet natural finish, allowing the focus to remain on the material quality and rhythmic folds of the garments. Ultimately, this editorial series reads as a refined meditation on modern leisure, celebrating the intersection of high fashion and natural elements.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion