Giada: GIADA FW26 Pre Fall Collection

Jul 2026

The Giada FW26 Pre-Fall collection campaign presents a series of minimalist fashion editorial portraits, photographed by Domenico Petralia. Centered on model Famke van Hasselt, the imagery explores structured tailoring and fluid silhouettes against weathered concrete and neutral studio backgrounds. Utilizing a monochrome palette and techniques such as analogue film and chiaroscuro lighting, the series emphasizes tactile material quality, from delicate floral embroidery to rich fur-trimmed layers. The production team, including hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti, leans into a clean, polished aesthetic to highlight the architectural lines of the garments. The project was further supported by casting director Shaun Beyen and manicurist Annarel Innocente.

Editorial, Vertical, Monochrome, Clean

Concrete Texture

Lookbook