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Giada: GIADA Spring/Summer 2025 Pre Collection

Brand
Giada
Date

Mar 2025

Description

The Giada Spring/Summer 2025 Pre Collection campaign presents a study in refined tailoring and minimalist aesthetics. Captured by photographer Domenico Petralia, the series features model Lena Hardt against a clean, white seamless studio background that places the focus entirely on the garment construction and fluid silhouettes. The imagery utilizes soft, even lighting to emphasize textured fabrics, including structured coats, sheer pleated skirts, and detailed embroidery. The visual language leans into a polished editorial style, with hair styling by Loris Rocchi and makeup artistry by Cosetta Giorgietti providing a consistent, understated finish across the collection’s vertical compositions.

Style

Editorial, Vertical, Clean

Industries
Luxury Fashion Houses
Color
Jet Black
Background

White Seamless

Context

Lookbook

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