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·GIADA Spring/Summer 2025 Pre Collection

Model wearing a white coat and trousers holding a light handbag against a white background

Model Lena Hardt wearing a black sleeveless dress with a low back for the GIADA Spring/Summer 2025 Pre Collection.

Model Lena Hardt wearing a beige sleeveless dress and long necklace against a clean white background for GIADA

Model wearing a black strapless midi dress against a plain white studio background.

Model Lena Hardt wearing a white pleated dress and dark beaded necklace against a plain white background for Giada Spring/Summer 2025

Model wearing a black jacket with delicate beige floral embroidery on the back against a minimalist white background

Model wearing a black sleeveless dress and cluster earrings against a white background

Model in a white sleeveless backless evening gown standing against a plain light studio background

Model wearing a light blue suit jacket and matching trousers standing against a seamless white background.

Giada GIADA Spring/Summer 2025 Pre Collection 2025

About

The Giada Spring/Summer 2025 Pre Collection campaign presents a study in refined tailoring and minimalist aesthetics. Captured by photographer Domenico Petralia, the series features model Lena Hardt against a clean, white seamless studio background that places the focus entirely on the garment construction and fluid silhouettes. The imagery utilizes soft, even lighting to emphasize textured fabrics, including structured coats, sheer pleated skirts, and detailed embroidery. The visual language leans into a polished editorial style, with hair styling by Loris Rocchi and makeup artistry by Cosetta Giorgietti providing a consistent, understated finish across the collection’s vertical compositions.