Giada

Mar 2025

The Giada Spring/Summer 2025 Pre Collection campaign explores minimalist tailoring through a series of editorial portraits. Featuring model Lena Hardt, the series emphasizes the house's focus on structural silhouettes, fluid evening wear, and intricate detailing, such as floral embroidery and asymmetric necklines. Captured by photographer Domenico Petralia, the collection is presented against a seamless white studio backdrop. The use of soft, even lighting highlights the tactile quality of the fabrics and the precision of the garment construction. Hair stylist Loris Rocchi and makeup artist Cosetta Giorgietti contribute to the refined aesthetic, opting for polished, understated styling that maintains a consistent, monochrome-leaning visual identity throughout the lookbook.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Lookbook