Giada

Apr 2025

The 2025 SS Leisure collection from Giada presents a refined exploration of minimalist luxury, captured in a campaign led by photographer Alberto Polo Iañez. Featuring model Sara Blomqvist, the project balances clean, structured tailoring by designer Gabriele Colangelo against rustic, textured environments ranging from weather-worn concrete and distressed stone to expansive meadow landscapes. Utilising natural light to accentuate the collection's tactile fabrics and soft silhouettes, the imagery leans into a contemplative editorial aesthetic. The campaign employs monochrome and desaturated tones, with several frames captured on analogue film to emphasize the sharp contrasts and refined construction of the garments. Supporting the visual narrative, casting by Shaun Beyen and grooming by hair stylist Loris Rocchi and makeup artist Cosetta Giorgetti anchor the collection's understated elegance.

Editorial, Vertical, Clean

Natural light

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