Gentle Monster
Gentle Monster x Maison Margiela
Brand
Date
Mar 2024
Description
Gentle Monster and Maison Margiela partner for a collaborative eyewear collection. This campaign features a series of commercial and editorial portraits showcasing the fusion of avant-garde design with structured fashion elements. Photographer Kundo Song captures model Hamin Yu in a sequence of tight busts and profiles. The imagery utilizes soft, natural light and a consistent painterly, cloud-textured backdrop to frame the architectural lines of the eyewear. Each frame emphasizes the clean, polished textures of the frames, from sculptural white shapes to translucent taupe and matte black finishes.
Style
Vertical, Clean, Editorial
Industries
Eyewear
Context
Advertising Campaign
Associated creatives
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