Gentle Monster: Gentle Monster x Maison Margiela
Brand
Date
Mar 2024
Description
Gentle Monster and Maison Margiela partner for this eyewear collaboration, presenting a series of portraits that showcase the collection's architectural and futuristic designs. The campaign centers on precision-focused imagery, utilizing a consistent backdrop of painterly, overcast skies to ground the avant-garde frames. Photographed by Kundo Song, the editorial series features model Hamin Yu, who wears the collection alongside structured denim and pinstriped apparel. The production leans into clean, soft lighting techniques to emphasize the matte textures and sculptural lines of the eyewear, maintaining a polished aesthetic throughout the vertical frames.
Style
Vertical, Clean, Editorial
Industries
Context
Advertising Campaign
Associated creatives
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