Gentle Monster
Fall 2025 Ad Campaign
Brand
ProjectFall 2025 Ad Campaign
Date
Nov 2025
Description
Gentle Monster’s Fall 2025 campaign, directed by Nadia Lee Cohen, presents a series of cinematic narratives that blend thriller-inspired atmosphere with high-fashion eyewear. Featuring model Hunter Schafer, the visuals leverage vintage-inspired aesthetics and moody, low-key lighting to construct a surreal domestic world. The campaign spans both indoor and outdoor settings, utilizing warm color grading and matte textures to evoke a distinctively retro feel. Across the collection, the imagery balances sharp technical execution with narrative-driven portraiture, incorporating elements like metallic wire-rimmed glasses and sequin detailing within each frame.
Style
Horizontal, Cinematic, Moody
Industries
Eyewear
Color
Crimson
Context
Advertising Campaign
Associated creatives
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