Gentle Monster’s Fall 2025 campaign, directed by Nadia Lee Cohen, leans into a narrative-driven aesthetic that merges fashion film with the visual cues of a 1970s thriller. Featuring Hunter Schafer, the project trades standard eyewear advertising for a moody, cinematic approach defined by low-key lighting and warm, retro-inspired color grading.
Throughout the campaign, the imagery captures a series of domestic and evening sequences that emphasize texture and tension. Through the use of analogue film techniques and chiaroscuro lighting, the project creates a surreal, gritty atmosphere. The execution highlights the product line through consistent art direction and character-focused compositions.
