Gentle Monster

Mar 2025

The Maison Margiela X Gentle Monster collaboration presents a study in minimalism and structural design, captured through a series of editorial and commercial portraits. The project centres on the intersection of avant-garde eyewear and precision tailoring, utilising a monochromatic colour palette to place focus on the interplay between frame geometry and fabric texture. Photographer Kundo Song employs high-key, even studio lighting against a clean white seamless backdrop, highlighting the utilitarian details and stark silhouettes of the apparel. Model Hamin Yu anchors the series, showcasing a variety of frames ranging from wire-frame optics to futuristic, wraparound sunglasses.

Editorial, Vertical, Clean

Eyewear

White Seamless

Advertising Campaign