Frito-Lay

Frito-Lay's high-impact commercial campaigns across CPG and food and beverage

15 projects·0 creatives·

Featured Frito-Lay projects

This week's top Frito-Lay projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Frito-Lay · Lay’s 2026 World Cup, “Jump on America”

Frito-Lay taps into the excitement of the 2026 World Cup with its “Jump on America” campaign. The spot, developed by 72andSunny LA and produced by Gifted Youth, follows Will Ferrell as he navigates a branded truck through various landscapes, sharing the screen with Marshawn Lynch. The commercial utilizes a live-action technique and relies on professional comedic delivery to frame the brand's association with the upcoming global tournament. The production incorporates post-production and VFX work from JAMM Visual, with audio and music finishing provided by Lime Studios and William McVay.

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