Frito-Lay: Lays Global Flavors
Brand
Date
Aug 2024
Description
Frito-Lay brings international tastes to the forefront in this campaign for Lays Global Flavors. The project leans into vibrant motion graphics and dynamic animation to bridge diverse cultural landscapes, from Greek island architecture to the bustling streets of South Korea. Developed by the in-house creative team at D3, the spot features a fast-paced sequence of ingredients and settings. The execution utilizes a blend of illustration and live-action technique to highlight specific flavor profiles, supported by an original soundscape composed by JSM Music.
Style
Documentary, Horizontal, Pastel, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Golden Yellow
Sky Blue
Pure White
Background
Illustrated Frame
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.