Fortnum & Mason

Fortnum & Mason · Christmas Campaign - Black Tea

Fortnum & Mason’s Christmas campaign for their black tea range leans into festive nostalgia through detailed animation. The commercial features a signature tin adorned with botanical illustrations, with a turquoise bird emerging from the packaging amidst floating tea leaves and spices. Produced with creative direction by Otherway, the campaign utilizes a blend of animation and live-action technique to achieve its distinct visual texture. Studio AKA oversaw the production and post-production, establishing a consistent aesthetic that reflects the brand’s holiday identity through a rich, patterned teal palette.

Fortnum & Mason · Christmas Campaign - Almond Mince Pie

Fortnum & Mason’s holiday campaign for their Almond Mince Pie leans into festive storytelling through a series of playful animated vignettes. The commercial follows a recurring orange cat character as it interacts with the brand's seasonal packaging, set against a distinct teal backdrop. The project was developed in collaboration with agency Otherway, with Studio AKA handling production and post-production. The film utilizes a retro aesthetic and stylized motion graphics to capture a nostalgic holiday tone throughout the commercial.

Fortnum & Mason · Christmas Campaign - Christmas Cracker

Fortnum & Mason’s latest holiday film captures a festive sequence where a paper alligator emerges from a traditional Christmas cracker. Produced by Studio AKA, the piece leans into stop-motion style paper art aesthetics to bring the character to life. Developed with creative direction by Otherway, the animation utilizes a rich emerald green backdrop to highlight the orange paper details and intricate scale textures. The work utilizes a playfulness that leans into organic, earthy tones.

Fortnum & Mason · Christmas Campaign - Biscuits

Fortnum & Mason’s holiday campaign centers on a whimsical narrative built around their signature biscuit tin. The animated film depicts the decorative packaging unfolding into an intricate festive world, complete with a rooftop owl and a mouse navigating a falling biscuit, all rendered with a tactile, stop-motion style paper craft aesthetic. Developed in partnership with agency Otherway, the piece utilizes cinematic animation techniques to construct its holiday scene. Production and post-production duties were led by Studio AKA, whose work leans into a vibrant color palette to define the project’s visual tone.

Fortnum & Mason · Christmas Campaign - Compilation

Fortnum & Mason’s holiday campaign channels a whimsical narrative through detailed character animation. The project, developed by agency Otherway, brings festive icons and signature product packaging to life, featuring an ensemble cast including an owl on the cello and a trumpet-playing mouse. Produced by Studio AKA, the creative direction leans into retro illustrative artistry. The visual palette combines deep turquoise and purple hues with intricate gold accents, set against richly textured backdrops. This compilation highlights the brand's seasonal presence through a cinematic and organic aesthetic.

Fortnum & Mason · Christmas Campaign - St James Pudding

Fortnum & Mason’s holiday campaign for the St James Christmas Pudding centres on a whimsical animated spot. The film leverages a retro, cinematic aesthetic, using motion graphics to bring the brand’s festive iconography to life through vibrant colours and detailed motifs. Produced with post-production support from Studio AKA and creative agency direction from Otherway, the piece highlights the seasonal packaging through an intricate sequence of animated pelicans and ornamental fountain imagery. The narrative culminates in the reveal of the flaming pudding, maintaining a warm and stylised visual language throughout.

Fortnum & Mason · Fortnum & Mason X Martin Parr

Fortnum & Mason · Fortnum & Mason X Martin Parr