Fortnum & Mason
Christmas Campaign - Compilation
Brand
Date
Jan 2025
Description
Fortnum & Mason’s holiday campaign channels a whimsical narrative, bringing the brand’s iconic festive packaging and a cast of characterful animals to life. Developed by agency Otherway with production and animation from Studio AKA, the project leans into a rich, illustrative aesthetic. The animation features a vibrant palette of turquoise and purple, elevated by intricate gold accents. Set against highly textured, decorative backgrounds, the work utilizes an organic, retro-inspired animation style that captures a traditional cinematic quality throughout the festive series.
Style
Horizontal, Cinematic, Organic, Retro
Techniques
Animation
Industries
CPG / Packaged Food
Event
Christmas
Color
Forest Green
Navy
Gold
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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