Fortnum & Mason
Christmas Campaign - Almond Mince Pie
Brand
Date
Jan 2025
Description
Fortnum & Mason’s seasonal campaign for their almond mince pie centres on a character-driven animated narrative. Developed by creative agency Otherway with production handled by Studio AKA, the commercial features a festive orange cat exploring the brand's iconic packaging. Utilizing vibrant motion graphics and a distinct retro aesthetic, the film leans into a nostalgic visual language. The animation frames the product within a decorative teal environment, emphasizing the seasonal nature of the offering through fluid digital sequences.
Style
Horizontal, Commercial, Retro, Nostalgic
Techniques
Animation, Motion Graphics
Industries
CPG / Packaged Food
Event
Christmas
Color
Golden Yellow
Forest Green
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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