Fortnum & Mason

Christmas Campaign - Black Tea

Brand

Date

Jan 2025

Description

Fortnum & Mason’s Christmas campaign for its signature black tea blends, produced by Studio AKA in collaboration with agency Otherway. The commercial leans into a festive, high-fantasy aesthetic, pairing intricate botanical illustration with character animation. Featuring a centerpiece turquoise bird emerging from a classic tea tin, the work incorporates a rich, vibrant color palette. The production employs a blend of animation and live-action techniques to emphasize the texture and detail of the packaging, resulting in a nostalgic, retro-inflected holiday visual narrative.

Style

Horizontal, Commercial, Retro, Nostalgic

Techniques

Animation

Industries

CPG / Packaged Food

Event

Christmas

Color

Forest Green

Burgundy

Gold