Fortnum & Mason: Christmas Campaign - Black Tea
Brand
Date
Jan 2025
Description
Fortnum & Mason’s Christmas campaign for their black tea range leans into festive nostalgia through detailed animation. The commercial features a signature tin adorned with botanical illustrations, with a turquoise bird emerging from the packaging amidst floating tea leaves and spices. Produced with creative direction by Otherway, the campaign utilizes a blend of animation and live-action technique to achieve its distinct visual texture. Studio AKA oversaw the production and post-production, establishing a consistent aesthetic that reflects the brand’s holiday identity through a rich, patterned teal palette.
Style
Horizontal, Commercial, Retro, Nostalgic
Techniques
Animation
Industries
Event
Christmas
Color
Forest Green
Burgundy
Gold
Context
TVC / TV Commercial
Associated creatives
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