Fortnum & Mason
Christmas Campaign - St James Pudding
Jan 2025
Fortnum & Mason’s holiday campaign for the St James Christmas Pudding centres on a whimsical animated spot. The film leverages a retro, cinematic aesthetic, using motion graphics to bring the brand’s festive iconography to life through vibrant colours and detailed motifs. Produced with post-production support from Studio AKA and creative agency direction from Otherway, the piece highlights the seasonal packaging through an intricate sequence of animated pelicans and ornamental fountain imagery. The narrative culminates in the reveal of the flaming pudding, maintaining a warm and stylised visual language throughout.
Horizontal, Cinematic, Warm, Retro
Animation, Motion Graphics
CPG / Packaged Food
Christmas
Solid Colour
TVC / TV Commercial
