Fortnum & Mason
Christmas Campaign - Christmas Cracker
Brand
Date
Jan 2025
Description
Fortnum & Mason’s latest festive campaign, centered on the 'Christmas Cracker' concept, uses playful animation to bring a holiday narrative to life. The film features an intricately designed paper alligator emerging from a traditional cracker, set against a deep emerald backdrop with subtle, organic patterns. Produced by Studio AKA and featuring creative direction from Otherway, the piece leans into a distinct stop-motion aesthetic. The character design emphasises scale textures and origami-inspired elements, rendered with a cinematic approach that balances whimsical detail with earthy tones.
Style
Horizontal, Cinematic, playful, Earthy, Organic
Techniques
Animation, Origami
Industries
CPG / Packaged Food
Event
Christmas
Color
Forest Green
Burnt Orange
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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