Fortnum & Mason: Christmas Campaign - Christmas Cracker
Brand
Date
Jan 2025
Description
Fortnum & Mason’s latest holiday film captures a festive sequence where a paper alligator emerges from a traditional Christmas cracker. Produced by Studio AKA, the piece leans into stop-motion style paper art aesthetics to bring the character to life. Developed with creative direction by Otherway, the animation utilizes a rich emerald green backdrop to highlight the orange paper details and intricate scale textures. The work utilizes a playfulness that leans into organic, earthy tones.
Style
Horizontal, Cinematic, playful, Earthy, Organic
Techniques
Animation, Origami
Industries
Event
Christmas
Color
Forest Green
Burnt Orange
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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