Fortnum & Mason

Christmas Campaign - Biscuits

Brand

Date

Jan 2025

Description

Fortnum & Mason’s holiday campaign for its biscuit collection channels a whimsical narrative through a detailed paper craft aesthetic. The project features an animated sequence where a decorative biscuit tin unfolds into an intricate, festive rooftop scene. Produced by Studio AKA and the agency Otherway, the work utilizes stop-motion style animation and live-action techniques to build its holiday setting. The piece incorporates a vibrant teal and green color palette, focusing on character-led moments including a musical owl and a mouse navigating the biscuit-themed architecture.

Style

Vertical, Cinematic, Nostalgic

Techniques

Animation

Industries

Beverages

Event

Christmas

Context

Advertising Campaign, TVC / TV Commercial