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Fortnum & Mason: Christmas Campaign - Biscuits

Date

Jan 2025

Description

Fortnum & Mason’s holiday campaign centers on a whimsical narrative built around their signature biscuit tin. The animated film depicts the decorative packaging unfolding into an intricate festive world, complete with a rooftop owl and a mouse navigating a falling biscuit, all rendered with a tactile, stop-motion style paper craft aesthetic. Developed in partnership with agency Otherway, the piece utilizes cinematic animation techniques to construct its holiday scene. Production and post-production duties were led by Studio AKA, whose work leans into a vibrant color palette to define the project’s visual tone.

Style

Vertical, Cinematic, Nostalgic

Techniques

Animation

Industries
Event

Christmas

Context

Advertising Campaign, TVC / TV Commercial

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